† Jme's Simple Yet Attractive Packaging †

I find simple and pleasant packaging design often attracts people's attention. Here's something interesting I've come across from Jme, a brand inspired by Jamie Oliver.

The Jme products' packaging are interesting in the sense that everything just look so relaxing and natural. 'Organic' might be a good word to describe its look but definitely not its ingredient because I don't know whether they're selling organic products or not.

As you can see, each product of Jme has its own feel and look, enabling the users to differentiate each of the product's function. I guess such packaging design may help the users in their cooking performance?